The strong development and the sustainable growth potential of
the HCS Group are triggered by the ability of the group and its
businesses to cover needs triggered by megatrends
are four key megatrends in the industry that HCS Group focuses on:
Urbanisation & Mobility; Knowledge & Information Society;
Climate Change & Resource Scarcity; Demographic & Social Change.
The megatrends are addressed by HCS Group by aligning efforts,
searching for new opportunities and utilising synergies by representing
five industry clusters.
HCS Group has
built "Industry Clusters" under the lead of key Business Lines involved
to strengthen the marketing approach and New Business Development per
industry. The industry clusters bridge the gap from the megatrends to
the portfolio of products offered by HCS Group. The industry clusters
which HCS Group align to are: Automotive and Aviation, Exploration and
Oil Services, Construction and Appliances, Life Sciences and Media and
Electronics, which are supplied by the seven Business Lines of HCS
Group: Automotive Products, Middle Distillates, Oil & Gas Products,
Pentanes, Performance Fuels, Performance Solvents and Speciality
The products from the different Business Lines are used
in the same industries and markets, therefore it is essential to
combine and develop the market intelligence by industries and markets
and communicate them accordingly.